The Sebir That Bred Roll-On Deodorant

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Improve the applicability of underarm deodorant


Non-liquid underarm deodorant was not easy to apply


The applicability of underarm deodorant was transformed through adding a revolving ball to a deodorant dispenser The deodorant was then easily applied because the roll-on ball mechanism facilitated its dispersal under the arm

Breeding Comment

Generalizing from a specific observation or experience and then specializing from there to a specific application in a different setting is the secret behind idea breeding. Edward Gelsthorpe associated more broadly from the capability of a ballpoint pen to roll ink onto a surface and, in so doing, was able to breed a dispenser containing a ball that had the capability to roll deodorant onto human skin

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Historic Impact

Being alert to everyday human personal problems can be the trigger for an innovative solution. Due to the insight of Edward Gelsthorpe, the roll-on deodorant was born

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