How can Sebirs help my business?

Sebirs can help you in your business when you need innovative ideas (i.e. Sebirs) to:

  • Save Money.
  • Make Money.

Often, you cannot come up with such ideas easily for three main reasons:

  • You don't know where to find an innovative idea or how to develop one.
  • You do know that developing an innovative idea – usually by trial and error – is very time consuming.
  • You do know that an innovative idea (if you find or develop one) will probably be costly.
"There is one thing stronger than all the armies of the world; and that is an idea whose time has come." Victor Hugo 1802-1885, Poet, Novelist, Statesman

Sebirs can help you by providing:

  • A method whereby you can use your natural creativity to come up with innovative ideas (Sebirs).

And because you borrowed the essence of those innovative ideas from somewhere else, you can probably:

  • Create an innovative idea (a Sebir) relatively quickly.
  • Create an innovative idea (a Sebir) at minimal cost relative to the anticipated benefit.

What exactly is a Sebir?

Thought you'd never ask!

"There is scarcely any other word which is subjected to such abusive treatment as is the word idea, in the very general and indiscriminative way in which it is employed, as it is used variously to signify almost any act, state, or content of thought". Webster's Revised Unabridged Dictionary, 1913

When someone exclaims "That's a great idea!" they usually mean that something unusually favourable has happened, out of proportion to what would have been expected in the circumstances.

A Sebir is an innovative idea that has this quality. A Sebir is innovative because the beneficial value it generates greatly exceeds the cost of the effort employed to implement the idea. The term 'Sebir' is a loose acronym for the description 'Small Effort: Big Return'. It is a label that is attached to any idea where it is obvious that the investment of a relatively Small amount of Effort has somehow generated a disproportionately beneficial Big Return.

For convenience, the term Sebir is used in two ways:

  • To describe the specific combination of elements that cause an innovative idea.
  • To describe a complete innovative idea.

Both the entire description of an innovative idea and the specific innovative capability that gives that idea its Small Effort: Big Return quality are Sebirs.

Is a Sebir therefore the crux of a Sebir or the Sebir itself? Yes (It's both).

How is a Sebir created?

There are two pathways to creating a Sebir:

  1. By the 'association' of two previously unrelated thoughts, experiences or ideas, to bring something new and valuable into being.
  2. By following a methodical process by which a new Sebir is formulated deliberately and independently in response to a specific need.
"If at first the idea is not absurd, then there is no hope for it." Albert Einstein 1879-1955, Theoretical Physicist

The first pathway is available now by means of the Sebir Selector whereby relevant Sebirs are selected and potentially can be adapted 'by association' to create a completely new Sebir.

The second pathway will be available next year.

Where does the extra value in a Sebir come from? After all, 2+2 ≠ 5!

That's a good question Mortimer!

After all, we all know that you cannot create something out of nothing.

"I once knew a chap who had a system of just hanging a baby on the clothes line to dry and he was greatly admired by his fellow citizens for having discovered a wonderful innovation on changing a diaper." Damon Runyon 1880-1946, Newspaperman and Author

However, a Sebir manages to pull this off for the simple reason that it taps into value that already exists.

It works like this. Everything that is created is usually created for a purpose, to deliver some sort of value to the creator. And, for that value to be enjoyed, that 'thing' must be utilized by someone or something else. This is obvious enough. And this is what happens, but ...with an important kicker that is not commonly recognised: there is always some value left over that is not utilised.

Only if the resource is utilized completely, at the right time and for the right time, absolutely properly and at the right rate – in other words, perfectly, is all the potential value released. But, as such perfection does not exist, there is always residual value remaining that can be retrieved from that resource.

This makes everything around us an undervalued resource, a resource that contains untapped, residual value.

A simple example: when you 'create' a pun, you are creating a Sebir. A pun employs a word or phrase (the undervalued resource) that has its normal accepted meaning. But, the pun 'taps into' it in such a way that the same word or phrase also conveys a meaning additional to its normal meaning. Residual (extra!) value is thereby released from that word or phrase.

A simple example: if I called my 'space for hire' business Beaver Storage, I would be communicating what I do at least twice using the same name - through the normal use of the terms used and through the implied habitual behaviour of the animal mentioned.

This recognition of the existence of untapped value – the notion of the undervalued resource – is fundamental to the creation of a Sebir. Because there is unused, residual value inherent in any particular resource in the first place – effort that has been previously invested in that resource and that does not need to be replicated for that value to be enjoyed – Sebir value is lying there just waiting for you to take advantage of it. Provided that you extract that value 'cheaply' i.e. with minimal effort, a Sebir is created.

How does the Sebir website work?

The Sebir website exists to enable you to create innovative ideas whereby you can save money and make money. It does this by guiding you through three main areas as follows:

How the Sebir website works

Here's some more detail about what you will encounter in each area:

Understanding how Sebirs are created

  • Great Sebirs in History Page.
    This highlights how Sebirs have led to the creation of famous products and services.
  • Sebir Demonstrator Pages.
    These identify a common thread in the way those Sebirs were created – the 'association' of two previously unrelated thoughts, experiences or ideas. By reviewing some of these Sebirs, it is possible to gain an intuitive understanding of how having such ideas 'by association' works.

Select a relevant Sebir

  • Sebir Selector Question Pages.
    By means of the Sebir Selector, where you specify the circumstances of your need for an effective innovative idea, you can 'select' Sebirs that are relevant to your particular need and circumstances.

'Associate' and Create Your Own Sebir

  • Individual 'Selected' Sebir Pages.
    You study your selected Sebir and utilising your recently gained intuition about how innovative ideas can be created by 'associating' from something that is similar, you try to adapt that Sebir to your circumstances. The two 'Hints' that are provided with each Sebir may help your 'associating'. (You can select Sebirs as many times as you like).


What is the Sebir Demonstrator?

The Sebir Demonstrator displays a collection of well-known innovative ideas (Sebirs) which resulted from the combination of two previously unrelated experiences to create something new and ultimately very valuable. Often the inspiration for the novel combination occurred completely by accident when the fortuitous 'association' of two previously unrelated thoughts in someone's mind suggested the ultimate outcome.

"The starting point is the notion of the associative memory. Information in the human mind is not stacked neatly in files and folders the way it's organized inside a computer. Rather the ideas are organised by association". Chris Crawford, Game Designer

This sort of innovative thinking, while it is usually accidental, is quite common and the mental process involved is usually referred to as having ideas 'by association' or 'associational thinking'.

How does the Sebir Demonstrator work?

The Sebir Demonstrator operates through illustrating the well-known (but not so well-understood) technique of having ideas 'by association'.

By way of a quick, non-technical explanation, having ideas 'by association' occurs because typically the mind organises information into categories. One of these categories can link to something else through some principle in such a way that a completely new thought is formed, even though the two thoughts are not necessarily connected with each other.

"Creativity is connecting things". Steve Jobs 1955-2011, Entrepreneur

The Sebir Demonstrator illustrates a number of well-known innovative ideas (Sebirs) that were created in this fashion and describes them in such a way that some insight and understanding can be gained into the process that lies behind having ideas 'by association'.

It is anticipated that such insight and understanding can be employed to create new and useful Sebirs by means of the Sebir Selector.


What is the Sebir Selector?

The Sebir Selector is built upon the mental foundation of having ideas 'by association' in that it describes Sebirs that can potentially breed other Sebirs if they stimulate analogous or parallel thoughts. It seeks to tap into your natural creativity. Just join the dots!

"The dots are pieces or ideas, the lines between them are your connections or associations. … That's what happens when ideas or concepts 'pop' into your mind." Dr Barry Gordon, Neuroscientist

Usually, Sebirs produced 'by association' have the major disadvantage of occurring by accident. The Sebir Selector aims to reduce or eliminate this accidental aspect by locating a Sebir that is likely to be very relevant to your circumstances. This greatly increases the likelihood that you will be able to create a new Sebir that meets your need by 'associating' from the observed Sebirs. The Sebir Selector 'selects' from many Sebirs that have been accumulated.

The Sebir Selector is the vault where a steadily increasing number of many Sebirs are stored. When you complete and submit your selection signature via the Sebir Selector, it searches to locate Sebirs that appear to be most relevant to the specific circumstances of your need.

How does the Sebir Selector work?

"When you innovate, you've got to be prepared for everyone telling you you're nuts". Larry Ellison, American Businessman

The Sebir Selector reduces or eliminates the main weakness with the mental process of having ideas 'by association' or 'associational thinking', i.e. the reliance on luck or fortunate accident. It does this by asking you a series of questions about the need you have for an effective Sebir and then hopefully directs you to a Sebir you can breed from.

The following questions presented to you and you select a single answer in each case from 10 Dropdown Menus:

  • What sort of activity or business are you involved in?(2 Dropdown Menus)
  • What sort of product or service are you involved with?(2 Dropdown Menus)
  • What do you want to do?(2 Dropdown Menus)
  • How would you prefer to do it?(2 Dropdown Menus)
  • Who or what needs to respond for your need to be met? (2 Dropdown Menus)

The answers you select constitute your specification or 'Sebir Signature' for the Sebir you require. The Sebir Selector uses this Sebir Signature to find a Sebir that appears to be the closest match for the circumstances you have specified.

The Sebir Signature you submit can dramatically increase the likelihood that the Sebir that is presented to you is relevant to what you are looking for and can therefore be adapted and used successfully.

"Don't worry about people stealing your ideas. If your ideas are any good, you'll have to ram them down people's throats". Howard Aiken 1900-1973, Mathematician and Computer Engineer

The Sebir that is most relevant to your Sebir Signature is presented first and is followed by other Sebirs that have the same Sebir Signature, but that have a lower Association Index, i.e. are less directly relevant.

An Association Index is constructed from the classification of each fully-described Sebir against hundreds of criteria. Each Sebir is scored in terms of its 'associability' against each classification criterion. The combined total of its scores i.e. its potential to be 'associated' as assessed against each classification dimension, is its Association Index.

Why does the Sebir Selector present some Sebirs that are very simple and obvious?

"There are lots of things, just lying on the beach as it were, that we don't see until someone else picks one of them up. Then we all see that one." Julia Robinson 1919-1985, American Mathematician

Although we know things, we don't necessarily remember them when it would be helpful to do so. Let's give the psychologists the floor for ten seconds. They refer to this tendency as the Recency Effect – the principle that the things or experiences you encountered most recently, you will most likely remember best. These earlier periods are often forgotten at least until some happening brings them back to you.

For this reason, Sebirs are included irrespective of their substance, from the most simple to the most complex. The key criterion is relevance. If a Sebir is relevant to the decisions you have entered into the Sebir Selector, it will be presented to you. You may know it once you see it – or it may now strike you as very obvious once you see it – but, without prompting, it is quite possible that you would not have remembered it.

It is also worth remembering that it is often the simplest and most obvious ideas that are the best … at least that's what we usually conclude once we notice them!