The Sebir That Bred Roll-On Deodorant

In the late 1940s, an American marketing executive Edward Gelsthorpe wanted to develop a new way of applying underarm deodorant. He was drawn to study the newly invented ballpoint pen that 'rolled' ink onto paper

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Goal

Improve the applicability of underarm deodorant

Problem

Non-liquid underarm deodorant was not easy to apply

Sebir

The applicability of underarm deodorant was transformed through adding a revolving ball to a deodorant dispenser The deodorant was then easily applied because the roll-on ball mechanism facilitated its dispersal under the arm

Breeding Comment

Edward Gelsthorpe associated more broadly from the capability of a ballpoint pen to roll ink onto a surface and, in so doing, was able to breed a dispenser containing a ball that had the capability to roll deodorant onto human skin

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Historic Impact

Due to the insight of Edward Gelsthorpe, the roll-on deodorant was born

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