The Sebir That Bred The Twitter Name
In 2006, an American software developer Noah Glass was trying to think of a name for an embryonic, online social network. One day, his vibrating phone prompted him to think of the impulses that cause a brain-muscle to twitch. He was attracted to the word 'twitch' which he chased down in a dictionary, persistently inspecting all of the words accompanying it
Goal
Come up with a great name for a new social website
Problem
Formulating a pristine website name with striking universal appeal was extremely difficult
Sebir
An excellent social website name was found through starting with a potential word and relentlessly pursuing its accomplices in a dictionary to create a new, comparable word The new market-appealing name 'Twitter' was created from a similar word 'Twitch'
Historic Impact
Being alert to an underlying need for a creative idea can be the trigger for an innovative solution. The pondering and exploration by Noah Glass led to the name 'Twitter', which is now one of the most recognized and understood website names in the world
Breeding Comment
Generalizing from a specific observation or experience and then specializing from there to a specific application in a different setting is the secret behind idea breeding. Noah Glass associated more broadly from the capability of his phone to vibrate and brain muscles to twitch and, using a dictionary, was able to breed from the word 'twitch' until he found a similar-sounding word that had the capability to become a brilliant website name