Snapshot

Seeing Customer Behavior As The Key To Cost and Energy Savings

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Goal

Reduce energy consumption of an hotel or motel operator

Problem

Occupants of the accommodation provided are not turning off lights and TV when they leave their rooms

Sebir

Consumption of energy declines through piggybacking on other essential behavior of the residents. For instance, to minimize energy wastage, an operator of a hotel or motel adds a tag to each resident's room key so that it not only opens the door but also turns power on and off automatically when it is inserted and removed from a wall slot by the exit door Occupants habitually turn off the lights and TV because they take their key from the wall slot as a matter of course when they leave their rooms. Energy-related costs are lower as a result

Breeding Hint 1

Think about how you might augment your products or services so that they can accomplish more than one purpose when used. This should increase the overall value they deliver

Breeding Hint 2

Think how you might build on the inclination of people to act as is necessary and usually do what is required of them. This could be a way of reducing costs and improving efficiency

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