Snapshot

Turning Complaints Into A Business And Service Booster

A pub, tavern or club operator boldly addresses the problem of online customer complaints by advertising them and turning them to advantage ... Check out below how to breed from this Sebir

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Goal

Increase sales revenue of a pub, tavern or club operator

Problem

Dubious complaints posted online are deterring potential customers

Sebir

The goal is achieved when the enterprise assesses the tiny proportion of online complaints compared with their usual level of patronage and runs advertising such as: "Come and check out why less than 1% of our patrons don't like us!" More visitors are won over because they are intrigued by the unusually candid advertising approach that contains a seemingly negative message that is not really adverse anyway

Breeding Hint 1

Think about how you might, through being unusually transparent and frank, reverse the impact of complaints or other negative information about your organization so as to turn them to your advantage

Breeding Hint 2

Think how you might tap into the inclination of people to have their interest piqued by communications that are refreshingly honest and direct. This could boost both the perception of your service and overall revenue

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