A home care products' manufacturer resourcefully solves the problem of popular products being perceived as environmentally detrimental commodities by having certain components that eventually require disposal 'designed out' ... Check out below how to breed from this Sebir
Reduce pollution of a home care products' manufacturer
Many basic consumer products are viewed as eco-unfriendly, one as bad as the other
Pollution is alleviated through organizing for the re-design of products with the aim of removing components that contribute to pollution or require some form of disposal. For instance, a home care products manufacturer overhauls the production process for paper towels so that they are ‘tube-free’, and still function as usual without the normal internal cardboard cylinder. Such an environmentally friendly initiative becomes a critical feature of advertising and promotion More customers buy the innovative, ‘stream-lined’ products because they appreciate that pre-empting disposal of a component is beneficial for the environment. This also makes the products stand out from competitor offerings
Think how you might tap into that segment of customers (for instance, through some marketing initiative) who are inclined towards environmentally-sustainable products or services. This could lead to an effective non-price strategy to grow your business
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Think about how you might remove inputs from your products or services to make them more eco-friendly. This should reduce your climate footprint and also attract favorable attention