Snapshot
Enlisting Customers To Prevent Your Loss And Theirs
An insurance company tackles the problem of loss being avoidable had the product or service user taken preventive action by alerting those users of the risk just in time … Check out below how to breed from this Sebir
Goal
Reduce direct or variable costs of an insurance company
Problem
Customer inaction is very expensive for both them and the product or service provider
Sebir
Direct or variable costs decline through sending an alert to the customer’s smartphone requesting that they take action to guard against something threatening potential loss. For instance, a property and car insurer communicates by SMS with its customers ahead of a probable, serious hailstorm asking them to take necessary steps to protect their assets Damage to both customers and their provider is averted when critical information about an impending, harmful event is widely shared in a timely fashion
Breeding Hint 2
Think how you might take advantage of the many options for communicating with people in real-time to advise them of something that is unmistakably to their benefit. Provided this is neither spam nor overdone, it could enhance your service profile and possibly lead to new revenue streams
Breeding Hint 1
Think about how you might identify tangible ways you can help customers after they have bought your product or service. This could be a way to pre-empt particular frustrations they might encounter