A restaurant operator approaches the problem of finding fresh new product and service ideas by engaging people with visual disabilities to make good use of their exclusive talents … Check out below how to breed from this Sebir
Improve market penetration of new products or services of a restaurant operator
Discovering fresh new product or service ideas is increasingly challenging
New products or services penetrate the market to a greater extent through tapping into the distinctive abilities of people who are disabled. For instance, a restaurant chain builds on the theme of “Dining in the Dark” by employing visually impaired and blind people who are uniquely equipped to lead diners into a pitch-black restaurant. The sensory deprivation enhances the taste receptors of diners so that they register the full range of complex flavors in the food served A new realm of new product and service possibilities is uncovered when the particular proficiencies of those with disabilities are corralled and translated into unparalleled customer experiences
Think how you might consider unconventional strategies to serve your marketplace by looking at people and activities on the periphery of mainstream society. This could generate fresh perspectives on how to go to market
Breeding Hint 1
Think about how you might view people with disabilities as possessing capabilities that are not only different, but superior. This could lead to opportunities for both you and them