Snapshot
Helping Customers To Do What They Do
A humanitarian or relief organization tackles the problem of convincing new customers to try a different product or service by tapping into and piggybacking on an existing activity of theirs that facilitates the required action … Check out below how to breed from this Sebir
Goal
Improve fund raising from donations of a humanitarian or relief organization
Problem
Persuading new customers to take up another product or service is hard
Sebir
Donations are boosted through effortlessly integrating the behavior desired from customers into something they are already doing. For instance, a charity organization seizes on the activity of people taking money out of their pockets at security checkpoints and places donations collection receptacles in such locations to encourage them to donate before reclaiming their money New people more readily participate in the product or service because doing so blends easily and conveniently with an activity that they are already engaged in
Breeding Hint 2
Think how you might take advantage of specific situations that are a hassle or a nuisance for the type of people who typically buy your products or services. This could suggest ways to intervene to their benefit and yours
Breeding Hint 1
Think about how you might identify human activities that can potentially overlap with the marketing of your products or services. This could break down barriers to greater penetration of the marketplace you operate in